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Tips To Make Your Virtual Event Fun & Interesting

08 04 2021

By Kirti Khanna

Kirti Khanna is Toronto based event marketing strategist and writer who watches event trends across the globe closely. She loves to research and is passionate to share her thoughts with the world in innovative ways!

Goneare the daysofonlyorganizingeventsatthephysicallocationandinvitingguests.Companiesarenowfocusingmoreontheonlinemarket,andoptingfordigitalsolutions.Virtualeventsareawonderfulhelpinthatregard-ithelpsfostersconnectionsandisusefulforqualityinformationexchange.

Nottomention,remoteusersfromfar-awaylocationscanjoinsucheventseasily.Thiscertainlyincreasesthescopeofaudienceinteractionandcustomerengagementforbrands.Hence,manyprofessionalsareoptingforthisstrategytohosttheirevents.

However,withsomanycompaniesjumpingonthe‘virtualevent’bandwagon,howcanyoumakeyoursdifferent?Here,webringtoyouparticulartipsthatcanhelpyoucreateamoreengagingandfunvirtualevent.Readontoknowmore.

Real-timeIllustrations

Oneinterestingtacticyoucanadoptiscalled'digitallivescribing'.Here,artistscreateillustrationsinreal-timeasthepaneldiscussionscontinue.Thisway,theviewersgetagraphicalrepresentationofwhatthespeakerissaying;thepicturescertainlykeeptheirattention.

Withthehelpofliveillustrations,youareofferinganentertainingexperiencetoyourviewers.Plus,mostofthemwouldsharethemfurtherwiththeirfollowers;therefore,broadeningyourbrandreach.

LiveCompetitionsOrGames

Bynature,peoplearecompetitiveandwanttowinthingsthatotherscovet.Thus,addingagameorcompetitiontoyoureventwouldonlyenrichtheirexperience.Forexample,offervotingpollsfortheaudiencetoparticipatebasedonthevirtualeventyouorganized.Intheend,mentionwhenthewinnerwouldbedeclaredonyourofficialwebsiteorthroughsocialmedia.Mostofall,mentiontheprizeaswell.

Here,whatcanyouexpectfromsuchaplan?Theviewerswouldengagewithallofyourplatformstoparticipateandlearntheoutcome.

VirtualConcert

Withoutadoubt,entertainmentisanimportantstrategyforkeepingtheinterestofviewers.So,whenyouaregoingdigitalwithyourevent,dothesamewiththeentertainmentaswell.

Invitemusicalgueststoyourlive-streamedeventandadvertiseitthoroughlyonallplatformsbeforetheeventgoeslive.Alotofviewerswishtoattendanentertainingconcertbutcannotgotoaliveone.Addingavirtualconcerttoyoureventschedulewouldcapturetheirattentionandinterest.

AddMerchandiseOrAdd-OnOffers

Togathermorecustomerattention,whatelsecanyoudo?Oneeffectivetactichereistoincludeadd-onofferswiththeeventtickets,likeparticipationpackages.Plus,goonestepaheadandofferdeliveryofsaidpackagestotheiraddressforfree.Forexample,youcanoffergiftslikedecorativeitemsorsnacks.

Ofcourse,chooseonethatiscompatiblewithyourtargetaudience.Oneismorelikelytojointhevirtualeventiftheadd-onintereststhem.

OfferDiscountsOnNewLaunches

Alotofbrandsusevirtualeventsasaforumtopromotetheirnewproductsafterdevelopment.Youcandothesameforyourupcominglaunchaswell,displayingitsfeaturestothevirtualaudience.

Inthiscase,youcanofferspecialside-giftsordiscountstotheeventattendeeswhopurchasetheproductlater.Thus,thosewhoareinterestedwouldattendtheeventtogetthisbenefit.

OrganizeAVirtualTalentShow

Whileorganizingavirtualevent,whynotincludetheviewersinitaswell?Indeed,opentheflooruptotheeventaudiencewithtacticslikeatalentshow.Thosewhoareinterestedcanconnectwiththehostandshowcasetheirtalentlive.

Overall,thiswouldmaketheeventmoreexciting.Theattendeeswouldfeelclosertoyouandtheotherviewerswouldfindincludedaswell.Surely,thiswouldincreasethelevelofcamaraderieandengagementbetweenyouandtheviewers.

Plus,mostofthemwouldrememberthefuntheyhadandattendthenexteventaswell.

TriviaNight

Again,thiswouldengagewiththecompetitivenatureoftheattendeesandholdtheirinterestaswell.Offeranexcitingprizetothewinnerattheendoftheevent,andbeginwiththetriviaquestions.Here,allowuserstoanswerthroughthelivechatoraddthemviavideoconference.

Conclusion

Overall,youcanusethesetips,andmanyothertacticstomakeyourvirtualeventmoreexcitingforviewers.Notonlycanthispotentiallyimproveyourbrand’spopularity,butalsoimproveyourrelationshipwithyourcustomers.So,focusonthis.

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