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Virtual Reality In The Event Industry

09 02 2021

By Kirti Khanna

Kirti Khanna is Toronto based event marketing strategist and writer who watches event trends across the globe closely. She loves to research and is passionate to share her thoughts with the world in innovative ways!

The disastrous upheaval caused by the vicious coronavirus has affected the events industry in an unprecedented manner. With social distancing and nationwide lockdowns, numerous events were either postponed or canceled. In light of these issues, virtual reality has come to the rescue of the event industry.

Event businesses started realizing the immensely beneficial aspects of using VR technology and implemented it efficiently. Though VR was on the rise for the last few years, it is undoubtedly the pandemic that gave it the power booster. While the benefits of real events are incomparable, virtual reality has changed the landscape of the event industry in unimaginable ways.

What Is A Virtual Event?

A virtual event is an interactive online event that engages the audience with the use of virtual reality. There are various types of virtual events that can now be organized. For instance, you can arrange webinars, or you can plan virtual conferences and events. With the aid of recent technologies, it is now possible to retain customers without the need for physical space.

Meetings, live interactions, and networking is possible through virtual events. It is done with the aid of collaborative tools and other platforms. Due to this reason, most companies are now focusing on partnering with reliable tech companies that can successfully organize such events.

In these engaging platforms, the audience can attend and be a part of the webinars or the workshops. In the case of virtual trade shows, there is a 3D space where the audience can enter and experience the entire event with the aid of technology. You can now imagine the future possibilities of virtual reality and how it had reshaped the events industry.

Applications Of Virtual Reality In Organizing Events

There are various ways that you can use VR to organize an engaging event. Check out some of these listed below.

Virtual Venues

VR rendering is one of the best ways to plan an event successfully. With the aid of this technology, you can observe if the measures taken are sufficient for a smooth experience. Moreover, you can now check out the venues of any hotel or site and then plan the event around it.

Virtual Attendance

Virtual attendance is one of the most intriguing applications of VR. With this, you can still have a successful event without the physical presence of the visitors. Moreover, it can increase the number of attendees significantly, as the previous issues are not a concern anymore. The reasons could be anything from expensive travel costs to excessive workload. It will ultimately have a positive effect on sales and revenue.

Virtual Tours

Virtual tours are an excellent way to engage with the audience by making them feel that they are present at the site. With the assistance of the VR headset, it is now possible to take a walk through the garden, museum exhibition, or a hiking trail. Moreover, you can add sensory stimuli as effects to enhance the rate of interaction with the audience.

Virtual Business Cards

Another vital aspect of event organization is networking. Now, you can create virtual business cards and name tags. All you have to do is make sure that it reaches the attendees. It is a great way to encourage interaction with clients for business purposes. With the digital revolution on the rise, opting for the virtual route might just be the best option.

Virtual Brand Stories

You can weave an intriguing brand story and use the VR equipment pieces to ensure that the audience remains connected for the journey. If the consumers remain an active part of the brand journey, they are more likely to form a loyal customer base. Moreover, the development of an emotional bond with attendees is a must for all events.

VR Gamification

One of the best ways to enforce proactive engagement with the audience is to organize virtual gamification events. Here, the audience plays various types of games and compete in a virtual setting. Moreover, it also creates a positive image for the brand.

Product Demonstrations

With high-end VR tools, applications, and equipment, it is now possible to offer exciting product demos to the audience. Moreover, you do not have to worry about the product size or the venue capacity. Furthermore, you can use various features to make the event more interesting. For instance, virtual car shows can arrange virtual test drives to enhance brand popularity.

It's time to embrace the future!

Revolutionary technologies like virtual reality have immense potential to mold the events industry into a new direction. It is time for the world to accept and utilize the power of technology. Though virtual events are still on the rising steps, creativity and new technological aspects can offer surreal ideas and concepts.

With constant updates and the need to improve, virtual reality can change the events industry in unimaginable ways. After all, it is the virtual reality that can offer stability to the industry when a global pandemic creates turbulences!


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